Case Study

Highgate Hotels

A world-class investor and management leader in the hospitality industry, Highgate operates more than 100 hotels around the globe. After expanding their diverse portfolio to include multiple properties in Waikiki, Highgate partnered with PRTech to grow their presence in the Asia traveler markets by developing Asian language websites and reservation systems for ‘Alohilani Resort, Ambassador Hotel Waikiki, Aston Waikiki Beach, Park Shore Waikiki, and Pearl Hotel Waikiki.

 

Challenge

The completion of ‘Alohilani Resort marked the start of a series of planned renovations for Highgate’s other Waikiki properties. For all multilingual websites to be live and functional in time for each subsequent property’s refresh, PRTech worked on an accelerated timeline to meet the client’s immediate need.

Action

PRTech recommended developing templated websites for each hotel first as these could be completed and launched within a shorter timeframe. While the templated sites were in place to receive reservations, the team then began crafting custom site designs to eventually take over as the final product.

 

Templated Website Development

Once the initial template design had been approved, each site took approximately 2-4 weeks to complete.

 

MyRez Connectivity

By successfully connecting each property to the MyRez system, guests were able experience a seamless booking process in their own native language.

Results

 

5 properties / 15 websites totals

2-4 weeks per templated site design
6-8 weeks per custom site design