Regardless of language, quality content is crucial to Search Engine Optimization and the overall user experience. However, the type of information, photos, and in-depth detail that a visitor finds valuable varies by culture, so simply translating content from English into another language—or vice versa—isn’t enough. That’s where our bicultural content creators step in to localize your company’s story in a way that’s not just understandable, but compelling as well.
When it comes to a website’s design, what may look appealing to a Western audience can’t always be used to effectively market to Asian audiences. From its layout all the way down to the functions that global travelers are accustomed to, PRTech has years of experience designing global sites that make browsing easy for Asian audiences.
Data Analysis & Reporting
The most important aspect of online marketing is measuring its effectiveness, which is why data analysis is a cornerstone of PRTech’s digital strategy. Through comprehensive reports, we can track user interactions at all levels and refine your digital marketing campaigns according to website performance, travel trends, and market forecasts. This data-driven approach provides a starting point as well as an ongoing resource for continued growth by pinpointing where and how we can approve, whether it is determining a need for additional SEO or reevaluating if a particular tactic is driving enough conversion.