Starwood Hotels & Resorts – Maui – Korean Website

As part of Starwood Hawaii’s strategy for expanding in Asia, the resort wanted to increase its share of the international traveler market from Korea. Specifically, its goal was to build online presence in the Korean market for its Sheraton Maui Resort & Spa property.

Starwood asked PRTech, which is already familiar with the brand and has developed sites for its other properties in Japanese and Korean, to design a Korean-language website appealing to the growing Korean travel market to Hawaii. Starwood Hawaii currently has Korean websites for four of its Waikiki hotels, but this is the first Starwood property on Maui to have a Korean website.

PRTech’s Korean speaking team of expert marketing and technology specialists and designers worked on website development, copywriting, and recommended appropriate content that communicates the Sheraton brand essence while appealing to the traveler from Korea. The team of seven decided to follow the design template of the Japanese website that PRTech developed for the Maui property, which is full of graphics and photos, preferred by Korean audiences.

“Although most Korean visitors still book through travel agencies, we expect to see growth in FIT travelers in the future as visitor count from Korea is rising and more Koreans are researching trips online,” said Yuko Akiba, project manager at PRTech. “Having a full ‘stand-alone’ site will help build Sheraton Maui Resort & Spa’s presence in Korean Search Engines. We expect the site to be one of the first Maui hotel sites that will climb to the top of search engine rankings since there are not many other Maui hotel sites in the Korean language.”

Project Scope

  • Website development
  • Basic SEO
  • Translation
  • Copy writing
  • Content recommendations
  • Maintenance
  • Managing MyRez Korean-English reservations booking system
  • Monitoring and providing statistical reports

Contact Us


1585 Kapiolani Boulevard, Suite 888
Honolulu, Hawaii 96814-4522

Phone: 1.808.945.2727 or 1.888.778.3244 (Toll Free)

Barry Nakano
Director, Business Development
Direct: 1.808.469.4816
Mobile: 1.480.646.0252