Sheraton Waikiki and Sheraton Princess Kaiulani Launch Responsive Websites in Japanese

The Sheraton Waikiki and Sheraton Princess Kaiulani are the first two Starwood hotels in Hawaii to feature “responsive” web designs in the Japanese language. PRTech launched the responsive websites, along with mobile, multilingual reservations booking systems, in August and September of 2013, respectively.

Responsive web design is structured to optimize website viewing regardless of the device—mobile, tablet, or desktop—to fit the width and height so they are user friendly and easy to navigate.

The websites were redesigned to meet the demand of a dramatic increase in Asian International Travelers using mobile devices to search online for travel information. Research shows that mobile traffic in 2013 doubled compared to 2012.

“Starwood is catering to these mobile users now,” said Yuko Akiba, Client Services Manager/Web Developer.

The hotels’ Chinese (simplified) websites also will be responsive when completed later this year. In addition, PRTech will launch a responsive version of MyRez, its multilingual, online reservations booking engine that is customized for hotels and integrated with their Asian language websites. Currently, there are mobile and PC versions of MyRez.

“The beauty of using responsive design is not only that it shows better across platforms, but that content only has to be updated once, rather than on a mobile and PC version,” said Akiba.

While both responsive and non-responsive designs include the exact same content, the layouts are different. The PC website interface allows expansive views of the property, showcasing beaches, rooms, and dining facilities, while the mobile version, in vertical format, displays less imagery, yet all the same copy, booking widgets, banners and other content.

The responsive websites took about three months to develop. The PRTech team selected photos and content that appeal to the Asian audience and convey the Sheraton brand’s essence. The team built and tested the layout to adapt to multiple devices. Whether shown on iPhone or Android, the PRTech team tested and adjusted to find the best structure to accommodate all platforms.

As project manager, Akiba provided overall direction and design coordination, Japanese copywriting, proofing and marketing, while five other PRTech multilingual technology and marketing specialists assisted with web development, content implementation, testing, and MyRez online reservations booking integration.

“All of our Asian language websites will be responsive in the future, especially for the Asian International Traveler market, where there is more reliance on using mobile devices while on trains and subways,” said Akiba.

View Individual Websites:

Project Scope

  • Responsive website development
  • Content recommendations
  • Japanese translation and copyriting
  • Search Engine Optimization
  • Maintenance
  • Monitoring and providing statistical reports
  • Integration and managing MyRez Japanese-English reservations booking system

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Barry Nakano
Director, Business Development
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