Starwood Hotels & Resorts Hawaii - Japanese Websites

Starwood Hawaii management wanted to create websites that appealed to the Japanese traveler for each of its new properties.

PRTech had developed Starwood Resorts Japanese site and was hired to create new websites for each of the new properties: Sheraton Waikiki, Princess Kaiulani, Moana Surfrider, Westin Maui, Sheraton Maui, Sheraton Kauai, and Sheraton Kona Resort & Spa at Keauhou Bay.

“We designed the sites from scratch, not just to mirror English websites,” said Noriko Puaa, Director of Operations. “Our challenge was to determine how to design the sites to convey each properties brand, features, and messages in a way that appeal to the Japanese traveler.”

With an understanding of what the Japanese public prefers in design and content, PRTech added more photos and detailed content than appear on the English Starwood sites. The typeface and template for each website is larger. Each brand (Sheraton, Westin for example) has a different look. However, the design elements for each brand are used consistently throughout each brand’s websites.

A team of six staff members from PRTech was formed to complete this job, including native speaking Japanese staff, web developers, designers, copywriters, translators, and reservationists. The scope of work included: design concept, building the site, content development, translation, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) and adding the search engine MyRez 3.0.

PRTech continues to provide content development and updates, SEM, SEO, management of the bilingual reservations booking engine MyRez 3.0.

View Individual Websites:

Project Scope

  • MyRez 3.0 Booking Engine
  • Japanese translation
  • Seven websites
  • Website maintenance
  • Search Engine Optimization
  • Search Engine Marketing

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Phone: 1.808.945.2727 or 1.888.778.3244 (Toll Free)

Barry Nakano
Director, Business Development
Direct: 1.808.469.4816
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