Outrigger Enterprises Group - Japanese Portal Website

PRTech implemented three Japanese websites for three Outrigger brands, which include 29 properties and six destinations—Hawaii, Guam, Fiji, Thailand, Indonesia and Australia.

The challenge was to create a Japanese portal website to mirror Outrigger’s English site structure, yet reflect cultural relevance for the Japanese market. Additional objectives for the websites were to:

  • Include a portal wide search feature that displays brand and property relevant results.
  • Integrate MyRez 2.0 online multilingual booking engine with property search functionality into the new portal.
  • Analyze the portal thoroughly to optimize the rankings based on the results of popular Japanese search engines.
  • Develop a hosting and maintenance program on PRTech’s redundant and secure network infrastructure and keep the portal updated on an ongoing basis—offering metrics and monthly statistical reporting with detailed analysis of web traffic to and from the sites.
  • Initiate a focused online marketing campaign to push site visits and online bookings.

The websites successfully expanded Outrigger Enterprise Group’s online presence to include the Japanese Market. Working with PRTech and MyRez technology, Outrigger is now able to accept bookings for nearly 30 of its properties worldwide in Japanese. The comprehensive Japanese language online booking portal jp.outrigger.com represents Outrigger’s three brands and six international destinations and gives Japanese users the ability to see live availability and make real time reservations. Japanese speaking users now can search availability across multiple properties in a given destination and compare prices.

Project Scope

  • JpRes Hotel Reservation System
  • Website design
  • Japanese translation
  • Japanese content development
  • Custom application
  • Website maintenance

Contact Us


1585 Kapiolani Boulevard, Suite 888
Honolulu, Hawaii 96814-4522

Email: info@prtech.com
Phone: 1.808.945.2727 or 1.888.778.3244 (Toll Free)

Barry Nakano
Director, Business Development
Email: bnakano@pacrimmarketing.com
Direct: 1.808.469.4816
Mobile: 1.480.646.0252