Embassy Suites Waikiki - Japanese Website

Embassy Suites approached PRTech with the goal of increasing bookings from Japan. PRTech’s Japanese English booking engine, MyRez 2.0, combined with an integrated marketing campaign, was determined to be the perfect solution.

PRTech formed a bilingual team of computer and marketing specialists to develop the booking engine to convey Embassy Suites’ brand essence in Japanese. The team provided translation and copywriting as well as programming expertise.

For this particular project, an integrated marketing approach was used: the PRTech team worked closely with the Integrated Marketing Services team at PRTech’s parent company, PacRim Marketing Group. In conjunction with the launch of the MyRea 2.0 booking engine, PacRim developed a fact sheet, news release, and campaign that included an onsite video and interview in Japanese about Embassy Suites that was uploaded to YouTube and the popular website about Hawaii, Hawaii-arukikata.com.

PRTech also employed SEM (Search Engine Marketing) and SEO (Search Engine Optimization).

Results speak for themselves: Embassy Suites bookings and monthly page views increased, meeting the client’s goal.

PRTech continues to manage Embassy Suites’ website and online Japanese reservations via MyRez 2.0.

Project Scope

  • MyRez 2.0 Booking Engine
  • Japanese translation
  • Website maintenance

Contact Us


1585 Kapiolani Boulevard, Suite 888
Honolulu, Hawaii 96814-4522

Email: info@prtech.com
Phone: 1.808.945.2727 or 1.888.778.3244 (Toll Free)

Barry Nakano
Director, Business Development
Email: bnakano@pacrimmarketing.com
Direct: 1.808.469.4816
Mobile: 1.480.646.0252