Our News

Hawaii Prince Hotel Waikiki Launches Chinese Websites with Social Media Feeds

Published on January 30, 2016

Hawaii Prince Hotel Waikiki has launched two new Chinese websites http://cn.hawaiiprincehotel.com and http://tw.hawaiiprincehotel.com, making the hotel the first of the Prince Resorts Hawaii properties to have websites with active social media networks in four Asian languages, including Korean.

Chinese consumers can now research the Hawaii Prince Hotel Waikiki property and interact with other travelers through social media prior to their visit to Hawaii. They can view the property, see custom packages available to them, and book reservations on the websites from any digital device.

PRTech, an online affiliate of PacRim Marketing Group, designed and developed the Chinese websites after consulting with Prince Resorts on how to update their existing Chinese websites so they would resonate with travelers from different regions of China. PRTech previously developed Prince Resorts Hawaii’s Asian language websites (Traditional Chinese, Simplified Chinese, Japanese, and Korean) for its three properties—Hawaii Prince Hotel Waikiki on Oahu, Hapuna Beach Prince Hotel, and the Mauna Kea Beach Hotel on the Big Island of Hawaii. Separately, PRTech managed its Asian language social media accounts.

“To update Hawaii Prince Resorts’ Chinese websites, we used the latest technology and linked the homepages to their active social media networks,” said Yonghao Yan, PRTech’s lead developer on this project. “We value that they trusted us to be their cultural advisors and to create new copy and navigation that resonates with each Chinese audience, which will help them increase bookings from China.”

PRTech’s team of native Chinese language speaking website developers, copywriters, and social media specialists coordinated research and development and client relations and reporting with PacRim Marketing Group’s Integrated Marketing Services division. They made the sites responsive and attached PRTech’s proprietary, online reservations booking system, MyRez, integrating it with Hawaii Prince Hotel Waikiki’s website. The project, which was completed in about three months, launched in early January 2016.

PRTech will continue to provide web maintenance, content updates, social media management, and monthly reports on web activity to Prince Resorts Hawaii.