PacRim Marketing Group, Inc. and PRTech, LLC. and were named 2015 BBB (Better Business Bureau) Torch Award winners in the category of Advancing Marketplace Excellence for the State of Hawaii. Founded 25 years ago, based on a passion for bridging cultural understanding, both companies were honored for championing trust in the marketplace, working within the travel and retail industries of Northern America to help partners increase market share and spend from Japan, China, and Korea.
The BBB, which was established in 1912, is a nonprofit organization narrowly focused on advancing marketplace trust. The BBB offers reviews for more than 4 million businesses, ranks among the top 300 most-visited websites in the United States, and has nearly 400,000 Accredited Businesses who, like PacRim Marketing and PRTech, pledge and adhere to the BBB Code of Business Practices.
The Torch Awards program recognizes outstanding businesses and individuals, and is presented each year across a portfolio of more than 100 local BBB organizations in the United States, Canada, and Mexico. The category for which PacRim Marketing and PRTech were awarded—Advancing Marketplace Excellence—is presented to a for-profit business in recognition of superior commitment to exceptional standards that benefit customers, employees, and surrounding communities.
With this in mind, Mel Racadio, AVP & Senior Business Banking Officer at Central Pacific Bank, nominated PacRim Marketing and PRTech based also on their positive reputation as “trusted advisors,” citing organic growth built on long-term relationships, ethical practices, and high standards of excellence. The evaluation process dug deeply into their management practices, relations and involvement with community and other stakeholders, communications and marketing practices, and industry relations. Winners for the State of Hawaii were announced at the 2015 BBB Torch Awards event on Thursday, May 21st, at the historic Hawaii Theater.
“We are proud to be among best-in-class businesses raising expectations for ethical conduct and integrity in our marketplace,” said Dave Erdman, President and CEO of PacRim Marketing Group, Inc. and PRTech LLC. “We are humbled to be selected by a panel of judges comprised of past recipients, and to recognized for ‘Trust in Business.’ We would not have grown and had the performance we’ve been fortunate to have if all of our team members did not uphold these important values.”
Although the firms represent clients and do work across global industries with international reach, over their 25 year heritage of transcending cultural boundaries, PacRim Marketing and PRTech continue to embrace the Hawaiian “ALOHA Spirit” and location at the Gateway to Asia-Pacific, from where they were founded. The accolade awarded by the BBB for the State of Hawaii is one that holds deep meaning.