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Prince Resorts Hawaii Responds to Increase in Mobile Use by Asian International Travelers

Published on February 12, 2014

Hawaii—In response to an increasing number of international travelers from Asia viewing websites on mobile devices, Prince Resorts Hawaii has made all of their Japanese language websites mobile responsive.

The new responsive sites, based on existing Japanese websites, were redesigned and made mobile friendly for their Oahu and Big Island properties: Hawaii Prince Hotel Waikiki (jp.hawaiiprincehotel.com), Hapuna Beach Prince Hotel (jp.hapunabeachprincehotel.com) and Mauna Kea Beach Hotel (jp.maunakeabeachhotel.com).

PRTech recommended rebuilding the Japanese websites they had developed for Prince Resorts Hawaii to make them responsive for tablets and mobile based on an increase of thirty percent in mobile visitors to the websites over the year prior.

“The benefit of ‘responsive’ design is that Prince Resorts Hawaii’s websites can now be viewed in full without any distortion on any mobile device, including tablets and any type of smart phone,” said Yumiko Tsutsumi, Senior Project Manager and lead web developer on the project at PRTech. “Viewers can navigate through the site and make bookings on their mobile phones.”

Optimized for tablets and smart phones, the Japanese websites feature new photo gallery functions so viewers can see property pictures and swipe photos to navigate. For travel agents who work with Prince Resorts Hawaii, PRTech built an additional file download page so hotel information can be more easily shared with partners and wholesalers.

“Japanese travelers can view each Prince Resorts Hawaii property online in detail, book reservations, and select activities and dining venues to plan their travel agenda prior to visiting Hawaii,” said Tsutsumi.