Maui, Hawaii—Starwood Hawaii is expanding its online presence in Asia, especially in Korea. Starwood Hawaii currently has Korean websites for four of its Waikiki hotels, but Sheraton Maui Resort & Spa is the first Starwood property on Maui to have a Korean website.
“We expect the site to be one of the first Maui hotel sites that climbs to the top of search engine rankings since there are not many other Maui hotel sites in the Korean language,” said Yuko Akiba, project manager at PRTech, which developed the Korean language website.
While most Korean visitors still book through travel agencies, PRTech’s Akiba expects a larger number of FIT travelers in the future, as visitor count from Korea is rising and more Koreans are researching trips online.
“Having a full ‘stand-alone’ site will help build Sheraton Maui Resort & Spa’s presence in Korean Search Engines,” Akiba said.
PRTech is familiar with the Starwood Hotels & Resorts brands and has developed sites for its other properties in Japanese and Korean.
PRTech’s Korean speaking team of expert marketing and technology specialists and designers worked on website development, copywriting, and recommended appropriate content that communicates the Sheraton brand essence while appealing to the traveler from Korea.
“The team of seven decided to follow the design template of the Japanese website that PRTech developed for the Maui property, which is full of graphics and photos, preferred by Korean audiences,” said Kihwa Gosline, content manager and Korean market specialist at PRTech.