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Published on December 09, 2012

Creating loyal customers in US and Japan

Honolulu, Hawaii—Central Pacific Bank has launched new user-friendly, interactive websites in English and Japanese. The sites—complete with scrolling bar header and bright, bold colors—give the 58-year-old bank a contemporary look and simplify the online banking process for both consumers and the bank.

International travelers or people moving to Hawaii can open accounts and read about other banking products online prior to arrival—in Japanese or English. The easy-to-navigate sites include applications, daily interest rates, promotion banners, customer service contact links, and a map to CPB’s Waikiki branch. The Japanese-language website has an extra section for opening an account, with step-by-step instructions, categorized by demographic group.

“Designing the Japanese language site took special knowledge about the Japanese culture and protocol said Ramus Tiu,” Sr. Software Engineer at PRTech, which developed the sites. “For example, we had to keep in mind that Japanese citizens don’t have social security numbers when designing the application form.”

Responsive features like an interactive “comment” center enables the bank to respond to customer feedback directly and quickly.

The new sites not only benefit the consumer, but—using a Content Management System—the bank team can now respond to consumers quickly and update rates, copy, and promotions as needed.

“The new websites help make banking even more convenient, from anywhere, and create loyal customers in the United States and Japan,” said Tiu.