Our Team

Dave Erdman

Founder, CEO, and President

Dave Erdman has helped Hawaii’s businesses capitalize on the changing and evolving trends of Asia-Pacific travelers for more than 30 years.

As founder, chief executive officer, and president of PacRim Marketing Group, Inc. and its high tech online marketing sister company, PRTech, LLC, Dave provides strategic counsel to help businesses and organizations increase their Asian traveler customer share from Japan, Korea, and China.

Dave Erdman

Before establishing PacRim Marketing Group in 1990, Dave was a senior consultant for Hill & Knowlton/Communications Pacific, Hawaii's largest public relations firm at the time. Prior to that, Dave worked at Tropical Rent-A-Car for ten years, where, as vice president of marketing and sales, he opened regional offices in Japan, Canada, Australia, and New Zealand, as well as managed a national sales force of 35 multi-line representatives. In addition, he was a director of Suntrips, a major charter operator to Hawaii and Mexico. Dave also held positions at Maui Inter-Continental Hotel, Japan Airlines Hotel Company/Nikko Hotels in Japan, and Travel Management Associates, where he worked with clients such as the Halekulani Hotel.

Dave's past and present professional affiliations include PATA (Pacific Asia Travel Association), Hawaii Chapter, where he served as Chairman in 1993-94. A key program initiated as Chair, with Vice Chair Joy Toy's leadership, was the First Annual Travel and Tourism Research Seminar co-sponsored by PATA-Hawaii Chapter, and TTRA Hawaii Chapter, featuring International speakers on key tourism and research topics. The PATA-Hawaii Chapter was recognized as America's Chapter of the Year during his year as Chair.

Dave is a member of the Retail Merchants of Hawaii, where he currently serves on the board of directors, the executive committee, and is Chairman of the Retail Tourism Committee. In 1999, Dave was awarded The Governor's Retail Merchant Award in recognition of his contributions to the retail industry. Specifically, Dave was honored for assisting the Hawai'i Visitors and Convention Bureau with integrating retail and tourism marketing. He was the second recipient of this award that is sponsored annually by the Governor.

Dave has both lived and worked in Japan and is fluent in Japanese. He holds a Bachelor of Arts degree from the University of Hawaii, Manoa, where he majored in Asian/Japanese Studies and minored in Travel Industry Management and Marketing. He also majored in East Asian Languages/Japanese studies and business at Bucknell University in Pennsylvania.