Waikiki Beach Walk®—Refreshed English and Japanese Websites

April 2016

www.waikikibeachwalk.com and jp.waikikibeachwalk.com

Challenge

Outrigger Enterprises Group, which leases and manages the Waikiki Beach Walk®, wanted to renew its English site and build its first Japanese site. Goals included easier navigation and a contemporary appearance to coincide with the refreshed branding of the Waikiki Beach Walk®.

Solution

PRTech designed the English website based on Waikiki Beach Walk’s® new identity and branding, using its new logo and the latest technology. They made the site responsive so it can be viewed optimally on all digital devices. To make it easier for the client to manage the site, PRTech developed the new website on a CMS (Content Management System). Waikiki Beach Walk’s® active social media accounts on Facebook, Instagram, and Twitter were embedded on the home page so users can comment on these social networks when visiting the new site.

Process

PRTech’s lead developer collaborated with PacRim Marketing Group’s Integrated Marketing Services team for client communications; an additional developer and a content writer worked with the team to create the Japanese site. HTML 5 and CSS 3 were used to create a more interactive home page. The responsive website now has more movement and animation on the home page and includes customized documents on the CMS for the client to tailor and revise as needed. Viewers can easily find a store directory, an important feature of the website which allows consumers to see what kind of merchandise is available at Waikiki Beach Walk®.

Results

The refreshed English website and new Japanese website, with directory and innovative, contemporary design, enable viewers to walk through Waikiki Beach Walk® virtually, viewing photos of retailers and events. Navigation is simple with the click of a curser on a photo or the use of a search function to find additional store and event information.

“With social media embedded, the websites are a great way for consumers to share experiences and learn more about Waikiki Beach Walk® before they visit,” said Lead Developer Yonghao Yan.

“The new Waikiki Beach Walk® site exudes our brand and helps us showcase our modern outdoor plaza with 40 plus world-class retailers and restaurants in the open-air, two-level center on nearly eight acres in the heart of Waikiki,” said Conchita Malaqui, General Manager at Waikiki Beach Walk®. “We are delighted with the refreshed English website and the new Japanese site, which enhance the consumer experience and make it easier for us to manage updates, whether online or working with PRTech.”

Scope of Work

  • Web development
  • Japanese language translation and copywriting
  • Responsive design
  • Website maintenance (for Japanese website)
  • Content updates (Japanese)
  • Monthly reports (English and Japanese)

Contact Us

PRTech, LLC

1585 Kapiolani Boulevard, Suite 888
Honolulu, Hawaii 96814-4522

Email: info@prtech.com
Phone: 1.808.945.2727 or 1.888.778.3244 (Toll Free)

Barry Nakano
Director, Business Development
Email: bnakano@pacrimmarketing.com
Direct: 1.808.469.4816
Mobile: 1.480.220.4507

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