HVCB Website Promotes Hawaii’s Convention Center to the MCI Market

As part of a new marketing strategy by the HTA (Hawaii Tourism Authority) for the “Meet Hawaii” initiative, HVCB (Hawaii Visitors and Convention Bureau) asked PRTech to combine its three websites into one. HVCB needed a website with a branded template similar to HTA and other related organizations’ designs which promote Hawaii.

The goal was to create a unified brand message that will simplify online searches and information for the MCI (Meeting, Convention, and Incentives) market and attract more large meetings and conventions to Hawaii’s Convention Center.

With this goal in mind, PRTech combined three websites—HawaiiConvention, BusinessAloha, and MeetHawaii—under one URL in English: www.meethawaii.com.
(PRTech had previously developed the HawaiiConvention website in English, Japanese, Korean and Chinese; and the BusinessAloha website in Japanese, Korean, and in both Traditional and Simplified Chinese.)

PRTech’s team of multilingual computer and marketing experts designed and updated information for the new English website, which includes RFP’s and other applications for the MCI market. The team worked with other vendors to coordinate their functions on the new website.

Phase 1 of the website (contracted with HVCB) was launched on May 6, 2013. Some content from the original websites was replaced with product information while the former content was being revised or recreated.

Phase 2 of the project (contracted with HTA) included additional content creation and installing a new CMS (Customer Management System), as well as working with additional vendors. With the new CMS, HVCB is able to revise or update content as necessary, although PRTech is responsible for helping manage the website. PRTech also will provide training on the new CMS for HVCB staff.

“Now there is one point of contact for someone interested in hosting an event or convention,” Yumiko Tsustumi, Project Manager, who was the project lead, said. “This helped simplify the process and communications with HVCB and better project its brand.”

“Combining websites is never an easy task. PRTech provided amazing support on creating a ‘one-stop’ shop for bringing business meetings to the Hawaiian Islands. Their patient efficiency saved us valuable time, working smoothly under a tight timeline, and has continued to provide quality, friendly support since the site was successfully launched.”

Andrew Bailey | Coordinator, Online Marketing
Hawaii Visitors and Convention Bureau


PRTech will also develop HVCB’s international sites in Japanese, Korean, and Chinese.

Project Scope

  • Website Development (Combining three English language websites into one English language website)
  • HTML and Java Script and CSS used to develop site
  • Developing applications needed for meeting planners
  • Training of HVCB Staff on CMS
  • Website Maintenance (after initial updates by HVCB)

Contact Us

PRTech, LLC

1585 Kapiolani Boulevard, Suite 888
Honolulu, Hawaii 96814-4522

Email: info@prtech.com
Phone: 1.808.945.2727 or 1.888.778.3244 (Toll Free)

Barry Nakano
Director, Business Development
Email: bnakano@pacrimmarketing.com
Direct: 1.808.469.4816
Mobile: 1.480.220.4507

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