Central Pacific Bank - English and Japanese Websites

Central Pacific Bank wanted their English and Japanese language websites updated and refreshed as part of a new branding campaign. Their main objective: to manage their digital data from the bank.

They turned to PRTech to build new, more user friendly, and contemporary looking English and Japanese websites from scratch.

PRTech’s solution was to develop a more interactive website, with detailed information that included a (CMS) Content Management System to enable bank employees to update information easily on a daily basis.

PRTech’s team of five, including a developer, bilingual copywriters, designer, and programmers, used a scrolling bar header to display CPB products, and bold colors to convey a contemporary look. They worked in conjunction with CPB staff, creating custom apps to meet their needs.

“We created a lot of small apps to make banking more convenient for customers,” said Ramus Tiu, Sr. Software Engineer at PRTech. “These included new forms, applications, and an interactive ‘comment’ center so the bank can respond to customer feedback directly and quickly. We paid special attention to compliance and insurance regulations required in the banking industry.

“When designing the the Japanese site, we used our knowledge of cultural preferences and idiosyncrasies to increase the site’s appeal. There are more forms, applications, and detailed instructions than on the English website. We included a map and directions to the Waikiki branch in Japanese. The Japanese-language website also has an extra section for opening an account, with step-by-step instructions for each demographic group.”

With the new websites, Central Pacific Bank can respond to customers more quickly and easily update rates and data on a daily basis.

Project Scope

  • Custom Solutions
  • Website Design (English and Japanese)
  • Content Development
  • Japanese Copywriting
  • Content Management System
  • Website Maintenance

Contact Us

PRTech, LLC

1585 Kapiolani Boulevard, Suite 888
Honolulu, Hawaii 96814-4522

Email: info@prtech.com
Phone: 1.808.945.2727 or 1.888.778.3244 (Toll Free)

Barry Nakano
Director, Business Development
Email: bnakano@pacrimmarketing.com
Direct: 1.808.469.4816
Mobile: 1.480.220.4507

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