Hawaii Prince Hotel Waikiki - Chinese Websites

January 2016

cn.hawaiiprincehotel.com and tw.hawaiiprincehotel.com

Challenge

To enhance consumer’s online experience and increase bookings from China, Prince Resorts Hawaii wanted to refresh its Chinese (simplified and traditional) websites and add social media feeds for Hawaii Prince Hotel Waikiki. Prince Resorts Hawaii’s three properties each have websites in four Asian languages, including Japanese and Korean. The Waikiki property is the first to have “full” websites in four languages.

Challenges included linking social media to the Chinese websites and creating web content and navigation that appeal to varying cultural nuances.

Solution

Prince Resorts Hawaii hired PRTech, an online affiliate of PacRim Marketing Group, which specializes in increasing share and spend of the Chinese traveler market (as well as other Asian markets). PRTech acted as cultural advisors, copywriting additional information where necessary, and adding social media links to the hotel’s Chinese websites’ homepages.

Process

PRTech formed a team of native Chinese language speaking website developers, copywriters, and social media specialists to refresh the simplified and traditional Chinese websites. They coordinated research and development, client relations, and reporting with PacRim Marketing Group’s Integrated Marketing Services division. The sites were updated with HTML 5 and CSS 3 to create more interactivity and to be responsive. PRTech also updated and attached its proprietary online reservations system to both Chinese websites. The project, which was completed in about three months, launched in early January 2016.

Results

“Prince Resorts Hawaii trusted our ability to understand its brand and the unique Chinese cultures and languages, enabling us to build websites that resonate with their audiences, which will help them increase bookings from those markets,” said Yonghao Yan, PRTech’s lead developer on the Chinese websites.

Scope of Work

  • Web development
  • Chinese language translation and copywriting
  • Responsive design
  • MyRez integration and customization
  • Website maintenance
  • Content updates
  • Search Engine Optimization
  • Social media management (Weibo)
  • Monthly reports

Contact Us

PRTech, LLC

1585 Kapiolani Boulevard, Suite 888
Honolulu, Hawaii 96814-4522

Email: info@prtech.com
Phone: 1.808.945.2727 or 1.888.778.3244 (Toll Free)

Barry Nakano
Director, Business Development
Email: bnakano@pacrimmarketing.com
Direct: 1.808.469.4816
Mobile: 1.480.220.4507

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